In the all-new commercial (watch video), the eco up! moves through an urban landscape, through which the “The most efficient natural gas car in Germany!” sign can be seen, among other information. At the end, the viewer realizes that the driving scenes have all taken place within the book shown at the beginning.
“We are proud of our new “Think Blue.” campaign, because it presents in a playful way our conviction that it is easy and can even be fun to preserve the environment and live sustainably,” Jürgen Stackmann, Head of Marketing of the Volkswagen Group and the Volkswagen Passenger Cars brand explains. “’Think Blue.Book.’ is another milestone in our efforts to heighten public awareness for sustainability and to show how we are shouldering our responsibilities as an automaker.” The commercial for the eco up! made its debut on German TV on March 25.
Source: Volkswagen Media Services.
